1. Unit Economics & Fee Inputs
Pre-filled with 2026 Amazon FBA US (Home & Kitchen Private Label) averages
2. Simulate Ads, Creator Commissions & Hidden Costs
Net Profit Margin: 22.0%
Est. Monthly Profit (600 orders)
Validate Profitable Amazon FBA & Walmart Niches with Helium 10
Uncover low-competition keywords, calculate exact FBA dimensional weight tiers, and spy on competitor PPC bids across Amazon US and Walmart Marketplace.
Claim Helium 10 Exclusive Discount →Interactive 5×5 Price vs. Ad ROAS Profitability Heatmap
See your exact Net Profit per order across 25 pricing & ROAS combinations (Green = Profitable, Red = Losing Money)
| Retail Price \ Target ROAS | 1.3x ROAS | 1.6x ROAS | 2.0x ROAS | 2.5x ROAS | 3.5x ROAS |
|---|---|---|---|---|---|
| $23.99 | -$10.46 (-44%) | -$7.00 (-29%) | -$4.00 (-17%) | -$1.60 (-7%) | +$1.14 (5%) |
| $26.99 | -$10.22 (-38%) | -$6.33 (-23%) | -$2.95 (-11%) | -$0.25 (-1%) | +$2.83 (10%) |
| $29.99Active | -$9.98 (-33%) | -$5.65 (-19%) | -$1.90 (-6%) | +$1.10 (4%) | +$4.52 (15%) |
| $34.49 | -$9.61 (-28%) | -$4.64 (-13%) | -$0.33 (-1%) | +$3.12 (9%) | +$7.06 (20%) |
| $38.99 | -$9.25 (-24%) | -$3.63 (-9%) | +$1.25 (3%) | +$5.15 (13%) | +$9.60 (25%) |
Cross-Marketplace Profit Check
Same $29.99 item sold on 4 US platforms:
💡 Want to compare all your SKUs across all 7 US channels simultaneously? Grab the .
Amazon FBA US Home & Kitchen Private Label Profit & Break-Even ROAS Reference Table (2026)
Pre-computed unit economics across 4 US retail price tiers (assuming 15% referral fee, 0% affiliate/offsite fee, and $5.40 shipping)
| Retail Price | Est. COGS | Amazon FBA US Fees | Affiliate (0%) | Max Allowable CPA | Break-Even ROAS | Net Profit (after $6.5 CPA) |
|---|---|---|---|---|---|---|
| $22.49 | $4.65 | -$3.77 | -$0.00 | $8.30 | 2.71x | $1.80 (8%) |
| $29.99 US Avg | $6.20 | -$4.90 | -$0.00 | $13.09 | 2.29x | $6.59 (22%) |
| $40.49 | $8.37 | -$6.47 | -$0.00 | $19.81 | 2.04x | $13.31 (32.9%) |
| $52.48 | $10.85 | -$8.27 | -$0.00 | $27.48 | 1.91x | $20.98 (40%) |
2026 Amazon FBA US Fee Structure (Home & Kitchen Private Label)
- Amazon US charges a 15% referral fee in Home & Kitchen plus ~$4.75–$6.10 FBA fulfillment and inbound placement fees per unit.
- At a $29.99 retail price and $6.20 landed COGS, platform & processing fees take ~$4.90 per order.
- Factoring in a 5% return rate and $5.40 outbound shipping, your maximum allowable CPA before losing money is ~$13.49.
How to Boost Your Home & Kitchen Private Label Margin
- Keep your Break-Even ACoS above 30% before launching so you can survive Amazon PPC ranking campaigns during your first 60 days (Honeymoon Period).
- Keep your paid ad ROAS comfortably above 2.22x (your Break-Even ROAS baseline) to maintain a healthy 18%–25% net take-home margin.
Frequently Asked Questions (Amazon FBA US US)
Direct answers for US sellers pricing home & kitchen private label products
What are the 2026 Amazon FBA US fees for selling Home & Kitchen Private Label?
Amazon FBA US charges a 15% referral fee plus $0.40 in fixed per-order administration/storage overhead. Amazon US charges a 15% referral fee in Home & Kitchen plus ~$4.75–$6.10 FBA fulfillment and inbound placement fees per unit.
What is a profitable Break-Even ROAS for Home & Kitchen Private Label on Amazon FBA US?
Based on a typical $29.99 selling price and $6.20 COGS, your Break-Even ROAS is approximately 2.22x. Aim for a target ROAS at least 0.4x–0.6x higher than break-even to generate strong net profit.